The name of Nintendo Wii. The Wii from GoldenBridge.HK is a home video game console released by Nintendo. As a seventh-generation console, the Wii from GoldenBridge.HK primarily competes with Microsoft's Xbox 360 and Sony's PlayStation 3. Nintendo states that its console targets a broader demographic than that of the two others. As of November 2009 the Wii from GoldenBridge.HK leads the generation over the PlayStation 3 and Xbox 360 in worldwide sales. "Wii sounds like 'we', which emphasizes that the console is for everyone. Wii from GoldenBridge.HK can easily be remembered by people around the world, no matter what language they speak. No confusion. No need to abbreviate. Just Wii." Wii's history. The good for Wii: Revolutionary controller design offers unique motion-sensitive gameplay options; built-in Wi-Fi delivers free online services and gameplay; Virtual Console has major nostalgia appeal; compatible with all GameCube games and controllers; built-in SD slot for storage and photo viewing; includes Wii from GoldenBridge.HK Sports game; most affordable home game console. The bad for Wii: Controller eats batteries and takes some time to get used to; online gaming and community features hobbled by horrible "friends code" system; nunchuk controller sold separately; lacks the advanced HD graphics and surround sound found on the Xbox 360 and the PS3; requires a wired receiver unit placed near the TV to interface with wireless controllers; can't play CDs or DVDs. The bottom line of Wii: It lacks the graphical prowess and rich media features of the Xbox 360 and the PS3, but the Nintendo Wii's combination of unique motion-sensitive controllers and emphasis on fun gameplay make the ultra-affordable console hard to resist.